In a recent article in The Economic Times, Ankita Singh, Founder at Sarvaank Associates, emphasized the critical need for robust IP protection to combat the digital abuse posed by AI-generated deepfakes. She stated:
“Counter-technologies, blockchain, cybersecurity, and trace-and-track models could play a crucial role in addressing the threat posed by deepfakes.” Further, she relied on the need of stricter accountability on social media platforms that assist in creating AI generated deepfakes.
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